Pareidoodle is a new way of drawing ideas in a digital world. Based on the psychological phenomena known as Pareidolia, where a vague or random stimulus is perceived as significant. This phenomena is seen in common examples such as seeing images or faces in clouds, the Virgin Mary on a tortilla or even hearing hidden messages on music albums played in reverse. By using random marks and colors the user’s mind begins to make new connections to what they are drawing on and alongside in the seemingly meaningless and instill them with a sense of meaning through their own hand. Try Pareidoodle for yourself online. You can also download a desktop application for Mac or Windows of Pareidoodle at the bottom of the page linked. Play Pareidoodle!