Greg Eckler's the Vicious Circus

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Letterfoams are a playful way to design type and discovery new ideas through shapes. This form of play was inspired by type designer, Adrian Frutiger’s method of cutting shapes out of black paper using scissors and then sticking them together to make letters and characters. The theory here is the only way for Helvetica to truly say nothing yet communicate in any language is that it is the mark of a new age Babel. It says nothing by saying everything. Letterfoams use a deconstructed Helvetica to create the foundation for teaching and creating new letter forms, type design and even logo design through play.